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What are the best colors for advertising signs?

Color communicates. Colors can instantly identify brands. As an example, the color green is used by both 7-Eleven and Starbucks. Brands can differentiate themselves by using distinct shades.

It's not just about choosing a color you like, but about the message that you want to convey without using words. Colors can be associated with themes and feelings. The selection of colors for branding is nuanced, and it sets the intention as to what mood or influence your brand should have.

Branding is only one part of advertising. Signs that do not necessarily relate to your brand identity can use colors (examples: announcements). By choosing colors that stand out, a sign can draw attention.

What are the best colors to use for signs and advertising? Color strategy is the key to understanding the decisions that brands make when it comes to choosing colors.Satin Vinyl Wraps

Signs with Color Psychology

Colors are a key element in advertising and branding. The boldness of red is what makes it so popular. It's associated to aggression and packs a punch.

Explore the subtleties of colors, and consider where you've seen them.

The color red is associated with action

Reds and pinks are light and suggest love, passion, or passivity. They also represent sensitivity, femininity, friendship and friendship.

Dark red: leadership and courage. Rage, anger, wrath. Vigor, willpower. Excitement, energy. Pulse. Hunger. Physical movement.

Reddish brown: harvest, stability and nature.

Examples: Coca-Cola, Kellogs, Target, Wendy's, Burger King

Netflix and ESPN

The color blue is a symbol of security, authority and trust

Dark blue: Wisdom, reason, loyalty and expertise.

Light blue: peace and tranquility. Disarming. Bodies of water.

Examples: Facebook (ford, Volkswagen), American Express, PayPal and Samsung.

Yellow is the colour of fun and optimism

Bright yellow: alertness, joy, energy, spontaneity and light.

Light yellow: Sunshine, warmth, cheer and positivity.

Example: McDonald's Shell Oil Best Buy BIC Hertz DHL

Green is the colour of nature and health

Dark green: Money, envy, ambition and greed.

Medium green - health, freshness and growth.

Blue-green: Protection, healing and emotional wellbeing.

Olive green is the color of peace.

Examples: Whole Foods (including Starbucks), Land Rover, Perrier and BP.

Orange is the colour of motivation and encouragement

Medium orange: youth, extrovertism, extroversion and creativity.Gloss Vinyl Wraps

Light orange: warmth and optimism.

Red-orange: pleasure, dominance, aggression and action.

Gold is a symbol of wealth, prestige, and money.

Example: Amazon, Harley-Davidson Nickelodeon Mozilla Fanta MasterCard

Purple is the colour of royalty and wealth

Dark purple is a color of mystery, spirituality and deep emotion.

Medium purple: wisdom, compassion and imagination.

Light purple is a symbol of sensitivity, femininity and intuition. It also represents family, harmony, romance and nostalgia.